Executive Programme in Brand Management - Programme offered by Continuing Education Programme (CEP), IIT Delhi
- Duration
6 months
- Batch
03
- Mode
Live Online
- Commencement Date
27th April 2025
- Application Closure Date
Closed
- Session Timing
Sunday, 10:30 am to 12.30 pm From 3rd month onwards, the session timings will be 10:30 am to 1.00 pm
Programme Overview
Executive Programme in Brand Management delivered by esteemed faculty from IIT Delhi and industry experts, offers a comprehensive learning experience through live online sessions. The curriculum is designed to align with industry requirements, emphasising practical insights. Participants engage in immersive learning activities such as lectures, tutorials, real-world case studies, discussions, and projects. By combining theoretical knowledge with hands-on experiences, this programme equips learners with the necessary skills to excel in the dynamic field of brand management.
Admission Criteria
Eligibility
- Graduates (10+2+3) from a recognised university (UGC/AICTE/DEC/AIU/State Government/recognised international universities) in any discipline.
Screening & Selection
- Screening and selection will be done by IIT Delhi.
Assessment Criteria
- Assessment will be based on the Capstone Project.
Attendance
- Minimum 70% Attendance.
About IIM Delhi
Indian Institute of Technology Delhi is one of the Twenty-Three IITs created to be Centres of Excellence for Training, Research and Development in Science, Engineering and Technology in India. Established as College of Engineering in 1961, the Institute was later declared as an Institution of National Importance under the “Institutes of Technology (Amendment) Act, 1963” and was renamed as “Indian Institute of Technology Delhi”. It was then accorded the status of a Deemed University with powers to decide its own academic policy, to conduct its own examinations, and to award its own degrees.
Since its inception, over 48000 have graduated from IIT Delhi in various disciplines including engineering, physical sciences, management and humanities & social sciences of these, nearly 5070 received PhD Degrees. The number of students who graduated with B.Tech Degrees is over 15738. The rest obtained Master’s Degrees in engineering, sciences and business administration. These alumni today work as scientists, technologists, business managers and entrepreneurs. There are several alumni who have moved away from their original disciplines and have taken to administrative services, active politics or are with NGOs. In doing so, they have contributed significantly to building of this nation and to industrialisation around the world. For more details, please visit: www.iitd.ac.in
4th Rank as per NIRF India Management Rankings (2024)
Programme Highlights
Certificate of Successful Completion from CEP, IIT Delhi
Live Interactive Sessions by IIT Delhi Faculty
Industry-oriented Insights
Case studies driven learning
Problem-solving and peer-to-peer learning through capstone project
Admission Process
- 1
Eligibility of Applicant
- 2
Application Submission
- 3
Screening & Shortlisting
- 4
Admission & Fee Payment
- 5
Book your Seat
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Syllabus Breakdown
- Evolution and Concepts
- An overview of the inputs
- An overview of outputs
- Looking at the brands through the brand management framework
- Understanding consumer behaviour
- Understanding brand positioning
- Strategic square- the Warfare strategies
- Visual merchandising
- Integrated marketing communication
- Potential pitfalls in branding a product
- Bottlenecks and critical decision-points
- Brand innovations at different stages of product lifecycle
- Branding strategies
- Evaluating brand positioning
- Strategies to reposition a brand
- An overview of luxury brands and their perceived value
- Branding strategies in luxury industry
- Building multi-national brands
- Global branding strategies
- Leveraging digital channels for brand building
- An overview of Digital marketing tools
- Developing a brand using the brand management framework
- Defining the hierarchy of brands
- Product and brand portfolios
- Brand classification as lead, strategic and support brands
- Relationships of brands and their degrees of control
- Strategies for brand leadership
- Internal marketing and integration of organisational culture with the brand
- Types of analytics
- Key performance indicators
- Introduction to tools and techniques
- Brand Communication
- Internal branding
- Public Relations and branding
- Synthesis of programme’s learnings into a brand building capstone project.
Programme Fee Details
- *Payment of fees should be submitted in the IIT Delhi CEP account only and the receipt will be issued by the IIT Delhi CEP account for your records.
- *Loan Options is a service offered by Jaro Education. IIT Delhi is not responsible for the same.
Application Fee (non-refundable)
INR 500/- + GSTTotal Programme Fee
INR 1,20,000/- + 18% GSTInstallment Pattern
- *Payment of fees should be submitted in the IIT Delhi CEP account only and the receipt will be issued by the IIT Delhi CEP account for your records.
- *Loan Options is a service offered by Jaro Education. IIT Delhi is not responsible for the same.
Booking Amount
INR 80,000/- + 18% GST within 2 days from the release of offer letterInstalment 1
INR 40,000/- + 18% GST 26th April 2025Earn a Career Certificate
- You will be awarded a ‘Certificate of Successful Completion’, if you obtain 50% aggregate marks in the evaluation components and maintain a minimum attendance of 70% in lectures and tutorials.
- Participants who are unable to score 50% marks in the evaluation but maintain a minimum attendance of 70% will be eligible for the ‘Participation Certificate’.
- Certificate Programmes under CEP IIT Delhi do not provide any placement support or alumni status.
- The above e-certificate is for illustrative purposes only and the format of the certificate may be changed at the discretion of IIT Delhi.
- Only e-certificate will be provided and it will be issued by CEP, IIT Delhi.
- The organising department of this programme is the Department of Management Studies, IIT Delhi.
Hear from our Alumni
Mr. Premanka Ghosh
Social Media Manager Brandeur Global Pvt. Ltd.
The EPBM by CEP, IIT Delhi was an exceptional learning experience. The faculty was excellent, addressing all my queries effectively and ensuring a seamless learning journey. I particularly appreciated the well-structured curriculum and the high quality of the learning materials. Jaro Education provided outstanding support as a service provider throughout the programme. I also look forward to exploring future learning opportunities with IIT Delhi.
Mr. Nawal Minj
Associate Vice President The Crayons Network
I am deeply grateful to IIT Delhi for its invaluable support in my journey of learning, skill enhancement, and career growth. The program, guided by esteemed professors and guest lecturers, provided profound insights into marketing and brand dynamics. Thanks to this transformative experience, I gained fresh perspectives and unlocked my true potential in a field I deeply cherish.
Mr. Gokul K
Digital Marketing Specialist Reckonsys Tech Labs
Reflecting on my journey through the Executive Program in Brand Management at IIT Delhi, I am deeply grateful. The program's comprehensive curriculum and innovative teaching methods enhanced my understanding of brand strategy and management. The guidance I received in professional development further empowered me to showcase my skills with confidence. This enriching experience has prepared me to excel in my field.
Know the Facilitators
#YouInspireUs
The Jaro Advantage
Personalized Learning Support
- Career Acceleration: Get unmatched career guidance, resume-building workshops, and 1:1 mentorship to fast-track your professional growth.
- 24/7 Student Support: Dedicated assistance at every step—from enrollment to graduation.
- Future-Ready Learning: Engage in immersive, industry-aligned programs designed for lifelong career relevance.
Expert-Led Doubt Resolution
- Learn from the Best: Access mentorship from top-tier faculty and industry leaders.
- Collaborative Learning: Join dynamic discussion forums and peer-to-peer networks for deeper insights.
- Real-World Problem Solving: Apply knowledge through case studies and interactive sessions.
Powerful Global Networking
- Elite Alumni Community: Connect with 350,000+ professionals worldwide for career opportunities and collaborations.
- Exclusive Events: Attend global webinars, networking meetups, and industry talks.
- Lifelong Access: Stay updated with cutting-edge trends and alumni benefits long after graduation.
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