Post Graduate Certificate Programme in Digital Strategy and Marketing Analytics - IIM Nagpur
- Batch
5
- Course Duration
9 Months
- Commencement Date
23rd November 2025
- Application Closure Date
Closing Soon
- Session Timing
Sundays, 10:00 am to 1:00 pm
Programme Overview
The current era of unprecedented environmental dynamism of the hyper-connected world drives transformational change. These ramifications of hyper connectivity are causing power shifts in the global business landscape, making it necessary for emerging managers to develop their capabilities and manage uncertainties in the organization. Learn from the top-ranked institute, IIM Nagpur 9-months PG Certificate Programme in Digital Strategy and Marketing Analytics, curated for working executives aspiring to develop their digital strategy and marketing analytics skills. The Programme helps them transform into passionate advocates and leaders who stimulate innovation in leading-edge organizations. This interdisciplinary programme equips working executives with contemporary strategic marketing competencies and thought. It aims to develop competencies among managers by enhancing their existing industry know-how; making them future-ready. This programme adopts multiple pedagogical methods. This course will aim at developing such competencies among managers, by building on their existing industry know-how, in making them future ready for the industries of today and tomorrow.
Admission Criteria
Eligibility & Selection
Designed for working professionals qualifying the below criteria:
- The candidate must hold a graduation degree, with a minimum of 50% marks or equivalent from a recognized university (national or international)
- Minimum 3 years of work experience
About IIM Nagpur
Established in 2015, the Indian Institute of Management Nagpur (IIMN) aspires to be a leading management institution that shapes management systems, policy and governance through high-quality education, research and industry engagement. Propelled by the pursuit of engaged scholarship, the Institute aims to create value-driven leaders and global managers with strong conceptual foundations and
analytical approach, which helps them excel in diverse spheres – be it management, business, policy making, and public administration, to name a few.
IIM Nagpur’s aim is to address the needs of a modern India; connecting aspirations and realities to attain benchmarks that are respected internationally. Our motto, सत्यं च स्वाध्यायप्रवचने च, that is, an inspired journey towards truth through individual reflection and collective discourse, propels our quest to bridge the gap between abstract knowledge and practice.
IIM Nagpur seeks to distinguish itself as an institution that promotes constant industry engagement of a ‘problem-solving’ nature. Executive Education, therefore, is an important thrust area for the Institute. With an array of programmes designed by a faculty body with a stellar record of research, teaching, and industry engagement, the Executive Education programme at IIM Nagpur equips managers and executives with the capabilities to perform effectively in their current roles, and take up greater challenges through various stages of their careers.
Programme Highlights
PG Certificate & Alumni Status - IIM Nagpur
9 Months of Blended Learning
Hands-on Exposure to Leading Digital Marketing Tools and Platforms
Learn from the Industry Experts
Case Study Based Learning
Chamber Consulting Sessions*
3 Days Campus Immersion
Simulation
Admission Process
- 1
Eligibility of Applicant
- 2
Application Submission
- 3
Screening & Shortlisting
- 4
Admission & Fee Payment
- 5
Book your Seat
Unleash the benefits that await you with Jaro Value adds.
%
higher employee retention rate
%
increase in employee productivity
%
higher incomes per employee
%
businesses achieved measurable growth
Companies that already trust us!
Syllabus Breakdown
1. Fundamentals of Marketing
- Introduction to Marketing
- Concept of value in marketing
- Introducing the concept of 4Ps
- Introducing the concept of STP
2. Digital Marketing Tools and Techniques – 1
[Digital Marketing Fundamentals & Search Engine Optimisation]
- Elements of Going Digital for a Company
- Understanding Website Development & Website Design
- Social Listening
- Search Engine Optimization: Understanding SEO, On-page Optimization Activities, Off-Page Optimization Activities
3. Marketing Analytics – 1
- Marketing Metrics
- Predictive Analytics in Marketing, Predictive CLV Modelling
- Understanding correlation vs. causation in marketing data
- Designing Marketing Experiments
4. Omni-Channel Marketing
- Introduction to Omni-Channel Marketing
- Multi-channel vs. Omni-channel vs. Cross-channel
- Identifying friction points across channels
- Channel Integration Strategies
- Omni-Channel in E-Commerce and Retail
1. Marketing Research
- Quantitative Research
- Questionnaire & Survey Design
- Experimental research
2. Pricing Analytics
- Various pricing methods and pricing analytics.
- AI and Machine Learning in Predictive Pricing Models: A Competitive Advantage?
- Psychological Pricing and Consumer Behavior: An Analytical Approach
- Price Elasticity Modeling for New Product Launches: Forecasting Demand Under Uncertainty
- Impact of Competitor Price Monitoring Tools on Strategic Pricing Decisions
3. Digital Marketing Tools and Techniques – 2 (Search Engine Marketing, Web Analytics)
- Understanding the differences between search engines, directories, and pay-per-click advertising
- Key strategies and tactics to maximize search engine effectiveness
4. Brand Management
- Fundamentals of Branding
- Elements and architecture
- Brand Identity, Brand Positioning
- Repositioning and brand refresh strategies
- Building and Managing Brand Equity
- Brand Architecture
- Emerging Trends in Brand Management
5. Marketing Analytics – 2
- Market Basket Analysis
- Text Mining for Decision-Making
- Cluster analysis
- Conjoint analysis
1. Qualitative Consumer Insights and Analytics
- Qualitative methods/tools for generating consumer insights
- Decoding Brand Meaning through Consumer Storytelling: A Narrative Analysis Approach
- Understanding Post-Purchase Regret and Guilt through In-Depth Interviews
- Exploring Consumer Identity Formation in Digital Communities
- Ethnographic Study of Everyday Shopping Behavior in Tier-II Indian Cities
- Unveiling Hidden Motivators Behind Sustainable Consumption Using Projective Techniques
2. Digital Marketing Tools & Techniques – 3
[Social Media Marketing]
- Use of Social media Platforms for promoting Business
- Content Marketing
- Microsite and Blogging as a digital Marketing tool
- Developing an ideal online campaign plan
- Social Media Campaign (LinkedIn Ad, Meta Ad)
- Conducting digital experiments and A/B tests
3. Services Marketing
- Introduction to Services
- Service Elements
- Service Quality and Important Metrics
4. Marketing Technology (MarTech)
- Introduction to MarTech
- Evolution of MarTech: Full-stack ecosystems
- The MarTech landscape: Categories and tools (Scott Brinker’s MarTech Map)
- Martech Stack Design and Integration
1. Consumer Behaviour
- Introduction to Consumer Behaviour
- Impact of Social Media Reviews and eWOM on Purchase Intentions
- Consumer Behaviour in the Era of Sustainability and Ethical Consumption
- Impulse Buying in Online vs Offline Environments: Triggers and Moderators
- The Influence of AI-Personalized Recommendations on Consumer Choice Architecture
2. Digital Marketing Tools and Techniques – 4
[Performance Marketing]
- Performance Marketing Channels & Key Metrics
- Campaign Channel and Platform Selection
- Tracking tools (UTMs, pixels), Campaign Optimization Techniques, Funnel Performance Tracking
- Programmatic Advertising Strategy, Channels & Formats
- Brand Safety, Transparency, and Ethical Implications of Programmatic Targeting
- Pirate Funnel (AARRR) and RARRA frameworks (with a focus on retention)
- High-impact retention channels (Email, SMS, Push Notifications)
3. Marketing Automation and Gen AI
- Marketing automation Fundamentals and tools
- Automation workflow strategies
- Gen AI application in different marketing channels
- AI-driven visual marketing
- AI-powered chatbots and conversational marketing, Use of robots in marketing environments
- Applications of Virtual and Augmented Reality (VR/AR)
4. Strategic Marketing
- Marketing strategies for different market conditions
- Product-Market Fit
- Crafting a Strategy that Works
5. Evaluating Marketing Campaigns: Metrics and ROI
- Key Digital KPIs and analytics best practices
- Setting and tracking OKRs in marketing campaigns
- Identifying and minimizing biases in measurement
- ROI Analysis of Digital Marketing Campaign.
- Campaign Optimisation
- Crafting a Holistic Digital Marketing Strategy.
1. Innovative Promotional Strategies
- Gamification in Marketing: Driving Customer Engagement through Playful Promotions
- Influencer Co-Creation and Nano-Influencer Campaigns
- Augmented Reality (AR) and Virtual Try-On Campaigns as Promotional Tools
- AI-Powered Personalization in Promotional Messaging
- Sustainability-Driven Promotions: Green Marketing with a Purpose
2. Digital Marketing Tools and Techniques – 5
[Advance Digital Marketing]
- Mobile marketing: Key factors in designing and managing mobile marketing campaigns, Essential mobile campaign metrics
- Advancements in Digital Marketing: Voice Search, ChatBots, Programmatic Advertisements.
- Understanding the Emergence of Newer Platforms.
- Applications of AI in digital marketing
3. Dissertation presentations and concluding the course
- Participant dissertations’ presentations
Programme Fee Details
- Fees mentioned above are exclusive of GST. *GST will be charged extra on these components, as applicable from time to time
- Any extra payment due to any change in any of the applicable taxes during the tenure of the programme will have to be borne by the students
- Lodging during campus visit is provided by IIM Nagpur, The travel expenses to and from the Campus has to be borne by the participant
Application Fee
INR 2006/- (including GST)Total Fee (inclusive of the campus module)
INR 2,25,000/- + GSTInstallment Pattern
- Fees mentioned above are exclusive of GST. *GST will be charged extra on these components, as applicable from time to time
- Any extra payment due to any change in any of the applicable taxes during the tenure of the programme will have to be borne by the students
- Lodging during campus visit is provided by IIM Nagpur, The travel expenses to and from the Campus has to be borne by the participant
- *GST will be charged extra on these components, as applicable from time to time. Any extra payment due to any change in any of the applicable taxes during the tenure of the programme will have to be borne by the students.
Instalment I
INR 85,000/- + GST 15th November 2025Instalment II
INR 70,000/- + GST 5th February 2026Instalment III
INR 70,000/- + GST 5th May 2026Earn a Career Certificate
IIM Nagpur offers a “Post Graduate Certificate Programme in Digital Strategy and Marketing Analytics” for those who successfully complete the programme and fulfil all the requirements prescribed.
Hear from the Alumni
Sammed Magdum
Business Development Manager Talent Corner HR Services Pvt. Ltd.
I recently joined the Digital Marketing and Strategic Analytics programme at IIM Nagpur, and my experience so far has been excellent. The Jaro Education team has been proactive and supportive—from the admission process to resolving queries and ensuring I had all the information I needed. Their guidance made the transition into the programme smooth and stress-free. I highly recommend both the course and the Jaro platform to professionals seeking career advancement. Thank you to the entire Jaro team for your dedication and for playing a key role in this important phase of my professional journey.
Nabamita Banerjee
Assistant Trade Marketing Manager Omni Astra Pvt. Ltd
My journey from being a student at IIM Nagpur to becoming an IIMN alumnus is now complete. The next chapter is about implementing this year-long learning and contributing meaningfully to the professional world.
Swaham Choudhury
Marketing Manager Mapei India
It’s a feeling beyond words to be called an IIM Nagpur alumnus—humbled and proud simultaneously.
Know the Facilitators
#YouInspireUs
The Jaro Advantage
Personalized Learning Support
- Career Acceleration: Get unmatched career guidance, resume-building workshops, and 1:1 mentorship to fast-track your professional growth.
- 24/7 Student Support: Dedicated assistance at every step—from enrollment to graduation.
- Future-Ready Learning: Engage in immersive, industry-aligned programs designed for lifelong career relevance.
Expert-Led Doubt Resolution
- Learn from the Best: Access mentorship from top-tier faculty and industry leaders.
- Collaborative Learning: Join dynamic discussion forums and peer-to-peer networks for deeper insights.
- Real-World Problem Solving: Apply knowledge through case studies and interactive sessions.
Powerful Global Networking
- Elite Alumni Community: Connect with 350,000+ professionals worldwide for career opportunities and collaborations.
- Exclusive Events: Attend global webinars, networking meetups, and industry talks.
- Lifelong Access: Stay updated with cutting-edge trends and alumni benefits long after graduation.
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Start Referring Today! Start Referring Today!Frequently Asked Questions
All students will receive a Post Graduate Certification in Digital Strategy and Marketing Analytics from IIM Nagpur on completion of the programme requirements.
- The candidate must hold a graduation degree, with a minimum of 50% marks or equivalent from a
recognized university (national or international) - Minimum 3 years of work experience
No, this programme covers the full spectrum of marketing, including strategic marketing, brand management, marketing analytics, and more. Digital marketing is just one of the many components integrated into the curriculum.
Markstrat is a globally recognized marketing strategy simulation tool used by top business schools and corporations. It offers a hands-on learning experience where participants make strategic marketing and business decisions in a simulated, competitive environment—bridging theoretical concepts with real-world application.
Chamber Consulting at IIM Nagpur consists of weekly one-on-one or small group coaching sessions with faculty members. These sessions offer personalized mentorship, helping participants refine their strategic thinking, address practical challenges, and apply course concepts to real-world scenarios.
While the primary focus is on marketing strategy and analytics, the programme may include relevant applications of AI tools in marketing where appropriate.
