Post Graduate Certificate in Digital Marketing & Growth - IIM Visakhapatnam
- Batch
04
- Course Duration
12 months
- Mode
Device-to-Device
- Commencement Date
11th May 2025
- Application Closure Date
Closed
- Session Timing
Sunday 2:00 PM to 5:00 PM
Programme Overview
In the current era of digitalization, organizations need effective, profitable digital and social marketing strategies to enhance their reach and profitability. Digital and social media marketing have become essential elements of these strategies. From search engines, websites, Facebook, Instagram, LinkedIn, and YouTube to blogs, forums, Pinterest, and Snapchat, digital platforms have dominated the marketing and advertising landscape. While most major brands have a robust digital and social media presence, start-ups, SMEs, and even individuals are beginning to build their own brand presence online. The importance of digital and social media in modern marketing efforts can no longer be ignored. It’s an integral component of almost all successful marketing strategies.
With this increasing emphasis on integrated digital and social media strategies, there is an irrefutable need for marketing professionals and organizations to have end-to-end expertise in these areas. Through case studies, simulations, interactive sessions, hands-on learning, and class exercises, participants will learn best practices and develop the skills to connect business objectives with digital and social media strategies, platforms, and tactics.
Admission Criteria
- Selections will be based on a detailed profile of the candidate, written in their own words, elaborating on their academic record, profile, designation, salary, roles, responsibilities, job description, and a write-up on “Expectations from the Programme.”
Eligibility & Selection
- Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government/recognized international universities) in any discipline with a minimum of 1 year of work experience after graduation. Diplomas are not accepted.
About IIM Visakhapatnam
The Indian Institute of Management (IIM) Visakhapatnam is designated as an Institution of National Importance under the IIM Act of 2017. Its overarching goal is to achieve global excellence in management and management research. The Institute’s activity profile is constantly expanding in scale and scope, offering distinct academic and research programmes to meet current and emerging opportunities in the industry and government. In order to strengthen its credibility as a knowledge-driven entity, the IIM Visakhapatnam aims to rank among the top 20 business schools in the country within the next five years.
4.3 Rating by Shiksha.com
24th Outlook ICARE Rankings 2022
24th IIRF Rankings 2024
26th NIRF India Rankings 2024
Programme Highlights
Executive Alumni Status
3 Days of Campus Immersion
Practical Sessions by Industry Experts
Real time Case Study
Simulation
150 Hours of Learning
Admission Process
- 1
Eligibility of Applicant
- 2
Application Submission
- 3
Screening & Shortlisting
- 4
Admission & Fee Payment
- 5
Book your Seat
Unleash the benefits that await you with Jaro Value adds.
%
higher employee retention rate
%
increase in employee productivity
%
higher incomes per employee
%
businesses achieved measurable growth
Companies that already trust us!
Syllabus Breakdown
- Basics Of Marketing
- Marketing Environment
- Marketing Plan
- Exploring Consumer Needs
- STP
- Perceptual Mapping
- Extended Marketing Mix
- Understanding Consumers
- Consumer Journey Mapping
- Marketing Plan
- Enhancing Customer Experience
- Communicating With Consumers
- Evolution
- Terminologies
- Difference Between Traditional And Digital Marketing
- Importance And Scope Of Digital And Social Media Marketing
- SERP
- Keyword Research
- Black Hat, White Hat, And Gray Hat SEO
- Website Optimization
- Meta Tag, H Tag, Alt Tag
- Internal Backlink
- Sitemap
- Robot.txt
- Backlink Management
- Article Submission
- Blog Submission
- Map Listing
- Business Listing
- Social Backlink
- Banner Advertisement
- Display Advertisement
- PPC
- Bid And PPC Calculation
- Account Creation
- Customer Research
- Campaign Creation
- Campaign Management
- KPIs Of Successful Campaign
- Setting Up An Account
- Account Structure
- Tracking And Reporting
- What Is A Tag And What Is GTM
- Setting Up GTM
- GTM Structure
- Types Of Triggers
- Advantages Of GTM
- Measuring Campaign Effectiveness
- Defining Social Media Marketing Elements Of Social Media Marketing
- Social Media Vehicles
- Elements Of Social Media Marketing Strategies
- Social Media Mix
- Social Media Campaign Management
- LinkedIn Marketing
- LinkedIn Campaign
- Personal Branding Using LinkedIn
- LinkedIn Ad Creation
- Instagram Marketing
- Insta Influencer
- Instagram Ad Creation
- Twitter Marketing
- Twitter Campaign
- Twitter Ad Creation
- Video Advertisement Creation
- WhatsApp Marketing
- Snapchat Marketing
- Reddit Marketing
- Pinterest Marketing
- Goal Setting
- Understanding ROI Metrics
- ROI Calculation
- How To Optimize ROI
- Analyzing Customer Reviews
- Twitter Analytics
- Sentiment Analysis And Exploring Consumer Emotions
- Viral Marketing
- Selection Of Optimal Channel For Advertisement
- Ad Effect
- Mobile Marketing
- Affiliate Marketing
- Influencer Marketing
- Blogger Outreach
- Online Aggregator
- Content Marketing
- Design Thinking
- Creative Creation
- Email Campaign Management
- Online Retailing And Aggregators
- P2P Platform Management
- Recommendation System
- Page Assortment
- Use Of AR, VR, And Metaverse For Enhancing Consumer Engagement
Programme Fee Details
- Fees mentioned above are exclusive of GST.
- *GST will be charged extra on these components, as applicable from time to time.
- Any extra payment due to any change in any of the applicable taxes during the tenure of the programme will have to be borne by the students.
Application Fee
INR 1,500/- + GSTTotal Programme Fee (Excluding Application fees)
INR 1,90,000/- + GSTInstallment Pattern
- Easy EMI options available*
- Fees mentioned above are exclusive of GST.
- *GST will be charged extra on these components, as applicable from time to time.
- Any extra payment due to any change in any of the applicable taxes during the tenure of the programme will have to be borne by the students.
Instalment 1
INR 80,000/- + GST As mentioned in the offerInstalment 2
INR 50,000/- + GST 5th August 2025Instalment 3
INR 60,000/- + GST 5th November 2025Earn a Career Certificate
Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certification of Completion’ – “Post Graduate Certificate in Digital Marketing & Growth”. A certificate of completion will be awarded for 70% attendance and a 50% score on the assessment. Others will receive a certificate of participation.
Hear from the Alumni
Ms. Shylaja Rishan
"I’m thrilled with the Post Graduate Certificate in Digital Marketing and Growth from IIMV! My goal was to bridge the skill gap and become an IIM-certified digital marketing professional. The faculty is incredibly supportive, making complex concepts accessible. I wholeheartedly recommend this programme—there’s a booming demand for skilled digital marketers in today’s social media-driven world! I am genuinely impressed by the exceptional work ethic and professionalism demonstrated by the Jaro Education team and wholeheartedly recommend them to my friends, praising their authenticity and commitment to excellence."
Mr. Soumarjya Dutta
"I was inspired to join the programme from IIM Visakhapatnam because of its strong focus on leadership, strategic thinking, and real-world business applications. I was particularly drawn to its blend of theoretical knowledge and practical case studies, which aligned well with my career aspirations. The blend of case-based learning, exceptional faculty, and vibrant networking opportunities deepened my strategic thinking and leadership skills. Jaro Education’s commitment to student success made the journey seamless and rewarding. I strongly recommend this programme to aspiring professionals eager for impactful growth. I wholeheartedly recommend this programme to anyone aiming for significant professional growth."
Know the Facilitators
#YouInspireUs
The Jaro Advantage
Personalized Learning Support
- Career Acceleration: Get unmatched career guidance, resume-building workshops, and 1:1 mentorship to fast-track your professional growth.
- 24/7 Student Support: Dedicated assistance at every step—from enrollment to graduation.
- Future-Ready Learning: Engage in immersive, industry-aligned programs designed for lifelong career relevance.
Expert-Led Doubt Resolution
- Learn from the Best: Access mentorship from top-tier faculty and industry leaders.
- Collaborative Learning: Join dynamic discussion forums and peer-to-peer networks for deeper insights.
- Real-World Problem Solving: Apply knowledge through case studies and interactive sessions.
Powerful Global Networking
- Elite Alumni Community: Connect with 350,000+ professionals worldwide for career opportunities and collaborations.
- Exclusive Events: Attend global webinars, networking meetups, and industry talks.
- Lifelong Access: Stay updated with cutting-edge trends and alumni benefits long after graduation.
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Start Referring Today! Start Referring Today!Frequently Asked Questions
Here are some assessment components of the Post Graduate Certificate in Digital Marketing & Growth at IIM Visakhapatnam:
- 50% Capstone Project (group-based)
- 20% Quiz and 30% Case Study (individual evaluation)
Eligible participants must maintain 70% attendance and achieve at least 50% in assessments to receive a certificate of completion
