
- Course Duration
6 Months
- Mode
Live Online
- Commencement Date
To Be Decided
- Admission Closure Date
To Be Decided
- Session Timings
Friday, 6.30 pm to 9.30 pm IST
Programme Overview
The Marketing Analytics Global Certification Course is meticulously crafted to empower participants with a diverse set of analytical skills essential for robust marketing analyze data and make data-driven decisions. This comprehensive programme seamlessly integrates theoretical concepts with immersive hands-on exercises and real-world case studies, offering participants a holistic understanding of marketing analytics techniques.
Throughout the course, participants will engage in practical exercises, hands-on assignments, and quizzes, reinforcing their mastery of key concepts.
Admission Criteria

Eligibility Criteria
- Any Graduate having an inclination towards analytics, marketing and sales.
- Selections will be based on a detailed Profile of Candidate and statement of purpose.
About IIM Indore
IIM Mumbai erstwhile known as NITIE established in 1963 by the Government of India with the assistance of the United Nations Development Project (UNDP) through the International Labour Organization (ILO), is one of the leading institutes for Management education. NITIE, a pioneer in Industrial Management, has been positioned 7th amongst management schools in India by the National Institutional Ranking Framework (NIRF) in 2023. NITIE, widely known as the leading Institute in Supply Chain and Operations, aims to advance transformative education and industry-inspired research in different domains, thus dedicating itself to helping Indian businesses to make their presence felt globally. The institute strongly links with private and public sectors, national research institutes, other academic institutions, universities, government organisations, and communities. NITIE is dedicated to helping Indian businesses to make their presence felt globally. NITIE has decided to act as a driving force in the manufacturing sector and all dynamic sectors of the Indian economy. It has aligned its vision and activities in line with the current and future needs of the Indian economy and its vibrant and growing sectors.
2nd Rank in THE Impact Rankings (India) 2022
7th Rank in IIRF Rankings 2023
7th Rank In Management Category By NIRF Rankings 2023

Programme Highlights
Executive Alumni Status from IIM Mumbai
Certificate of Completion - IIM Mumbai
1 Day Campus Immersion at IIM Mumbai Campus (Interaction with Faculty and Industry visit)
Case studies driven learning
Admission Process
- 1
Eligibility of Applicant
- 2
Application Submission
- 3
Screening & Shortlisting
- 4
Admission & Fee Payment
- 5
Book your Seat
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Syllabus Breakdown
- Introduction to Marketing Analytics
- Data Collection, Management, and Analysis
- Segmentation, Targeting & Positioning
- Marketing Mix Modeling & Attribution
- New Product Development and Forecasting
- Digital Marketing Analytics
- Customer Journey Analytics
- Predictive Analytics in Marketing
- Sentiment Analysis & Brand Reputation Management
- Emerging Trends & Future Directions in Marketing Analytics
Programme Fee Details

- Easy EMI Options Available*
Instalment 1
INR 1,000/-Total Fee (excluding application fees)
INR 1,50,000/- + GSTInstallment Pattern

- Easy EMI Options Available*
Instalment 1
INR 80,000/- + GST 7 days from release of offer letterInstalment 2
INR 70,000/- + GSTEarn a Career Certificate
Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a “Certification of Completion” provided by IIM Mumbai

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The course blends theoretical concepts with hands-on practical exercises and real-world case studies, providing a comprehensive understanding of marketing analytics techniques.