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  • Course Duration

    6 Months

  • Mode

    Live Online

  • Commencement Date

    To Be Decided

  • Admission Closure Date

    To Be Decided

  • Session Timings

    Friday, 6.30 pm to 9.30 pm IST

Programme Overview

The Marketing Analytics Global Certification Course is meticulously crafted to empower participants with a diverse set of analytical skills essential for robust marketing analyze data and make data-driven decisions. This comprehensive programme seamlessly integrates theoretical concepts with immersive hands-on exercises and real-world case studies, offering participants a holistic understanding of marketing analytics techniques.

Throughout the course, participants will engage in practical exercises, hands-on assignments, and quizzes, reinforcing their mastery of key concepts.

Admission Criteria

Admission Criteria

Eligibility Criteria

  • Any Graduate having an inclination towards analytics, marketing and sales.
  • Selections will be based on a detailed Profile of Candidate and statement of purpose.

About IIM Indore

IIM Mumbai erstwhile known as NITIE established in 1963 by the Government of India with the assistance of the United Nations Development Project (UNDP) through the International Labour Organization (ILO), is one of the leading institutes for Management education. NITIE, a pioneer in Industrial Management, has been positioned 7th amongst management schools in India by the National Institutional Ranking Framework (NIRF) in 2023. NITIE, widely known as the leading Institute in Supply Chain and Operations, aims to advance transformative education and industry-inspired research in different domains, thus dedicating itself to helping Indian businesses to make their presence felt globally. The institute strongly links with private and public sectors, national research institutes, other academic institutions, universities, government organisations, and communities. NITIE is dedicated to helping Indian businesses to make their presence felt globally. NITIE has decided to act as a driving force in the manufacturing sector and all dynamic sectors of the Indian economy. It has aligned its vision and activities in line with the current and future needs of the Indian economy and its vibrant and growing sectors.

  • 2nd Rank in THE Impact Rankings (India) 2022

  • 7th Rank in IIRF Rankings 2023

  • 7th Rank In Management Category By NIRF Rankings 2023

Key Highlights

Programme Highlights

Executive Alumni Status from IIM Mumbai

Certificate of Completion - IIM Mumbai

1 Day Campus Immersion at IIM Mumbai Campus (Interaction with Faculty and Industry visit)

Case studies driven learning

Admission Process

  1. 1

    Eligibility of Applicant

  2. 2

    Application Submission

  3. 3

    Screening & Shortlisting

  4. 4

    Admission & Fee Payment

  5. 5

    Book your Seat

Unleash the benefits that await you with Jaro Value adds.

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businesses achieved measurable growth

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Syllabus Breakdown

  • Introduction to Marketing Analytics
  • Data Collection, Management, and Analysis
  • Segmentation, Targeting & Positioning
  • Marketing Mix Modeling & Attribution
  • New Product Development and Forecasting
  • Digital Marketing Analytics
  • Customer Journey Analytics
  • Predictive Analytics in Marketing
  • Sentiment Analysis & Brand Reputation Management
  • Emerging Trends & Future Directions in Marketing Analytics

Programme Fee Details

Programme Fee Details
  • tickmark
    Easy EMI Options Available*

Instalment 1

INR 1,000/-

Total Fee (excluding application fees)

INR 1,50,000/- + GST

Installment Pattern

Installment Pattern
  • tickmark
    Easy EMI Options Available*

Instalment 1

INR 80,000/- + GST 7 days from release of offer letter

Instalment 2

INR 70,000/- + GST

Earn a Career Certificate

Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a “Certification of Completion” provided by IIM Mumbai

Secure Your Spot !Secure Your Spot !
Earn a Career Certificate

Know the Facilitators

Prof. Sanjeev Verma
Prof. Sanjeev Verma

Professor of Marketing, IIM Mumbai

Prof. Neeraj Pandey
Prof. Neeraj Pandey

Professor – Marketing IIM Mumbai

Prof. Vartika Srivastava
Prof. Vartika Srivastava

Assistant Professor of Marketing, IIM Mumbai

#YouInspireUs


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#1 Devender Garg
Executive Certificate Programme in Advanced Project Management and Analytics

A graduate of the Executive Certificate Programme in Advanced Project Management and Analytics at IIM Mumbai. This programme equips you to excel in today’s dynamic business landscape through industry-led learning, expert interactions, and a 3-day campus immersion. Elevate your career with an IIM Mumbai certification and exclusive Executive Alumni status.

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The Jaro Advantage

Slide 1

Personalized Learning Support

  • Career Acceleration: Get unmatched career guidance, resume-building workshops, and 1:1 mentorship to fast-track your professional growth.
  • 24/7 Student Support: Dedicated assistance at every step—from enrollment to graduation.
  • Future-Ready Learning: Engage in immersive, industry-aligned programs designed for lifelong career relevance.
Slide 2

Expert-Led Doubt Resolution

  • Learn from the Best: Access mentorship from top-tier faculty and industry leaders.
  • Collaborative Learning: Join dynamic discussion forums and peer-to-peer networks for deeper insights.
  • Real-World Problem Solving: Apply knowledge through case studies and interactive sessions.
Slide 3

Powerful Global Networking

  • Elite Alumni Community: Connect with 350,000+ professionals worldwide for career opportunities and collaborations.
  • Exclusive Events: Attend global webinars, networking meetups, and industry talks.
  • Lifelong Access: Stay updated with cutting-edge trends and alumni benefits long after graduation.

Unlock Your Path to Success

Unsure about which course to choose? We understand—selecting the right programme can feel overwhelming. That’s why our intuitive Course Finder is here to help you discover the perfect match based on your skills, goals, and interests. Let us guide you toward your next career milestone with confidence.

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Frequently Asked Questions

The course blends theoretical concepts with hands-on practical exercises and real-world case studies, providing a comprehensive understanding of marketing analytics techniques.

Participants will understand the role of analytical techniques in marketing decision-making, acquire skills in collecting and analyzing marketing data using various tools, and gain proficiency in statistical and modeling techniques.

The course covers the application of marketing analytics tools such as Excel, R Studio, Python, and more.

The course includes practical exercises, hands-on assignments, and quizzes to reinforce the concepts learned.

The duration of the course is 6 months.
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