
- Batch
04
- Course Duration
12 months
- Mode
Device-to-Device
- Commencement Date
11th May 2025
- Application Closure Date
Closing Soon
- Session Timing
Sunday 2:00 PM to 5:00 PM
Programme Overview
In the current era of digitalization, organizations need effective, profitable digital and social marketing strategies to enhance their reach and profitability. Digital and social media marketing have become essential elements of these strategies. From search engines, websites, Facebook, Instagram, LinkedIn, and YouTube to blogs, forums, Pinterest, and Snapchat, digital platforms have dominated the marketing and advertising landscape. While most major brands have a robust digital and social media presence, start-ups, SMEs, and even individuals are beginning to build their own brand presence online. The importance of digital and social media in modern marketing efforts can no longer be ignored. It’s an integral component of almost all successful marketing strategies.
With this increasing emphasis on integrated digital and social media strategies, there is an irrefutable need for marketing professionals and organizations to have end-to-end expertise in these areas. Through case studies, simulations, interactive sessions, hands-on learning, and class exercises, participants will learn best practices and develop the skills to connect business objectives with digital and social media strategies, platforms, and tactics.
Admission Criteria

Selections will be based on a detailed profile of the candidate, written in their own words, elaborating on their academic record, profile, designation, salary, roles, responsibilities, job description, and a write-up on “Expectations from the Programme.”
Eligibility & Selection
Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government/recognized international universities) in any discipline with a minimum of 1 year of work experience after graduation. Diplomas are not accepted.
About IIM Visakhapatnam
The Indian Institute of Management (IIM) Visakhapatnam is designated as an Institution of National Importance under the IIM Act of 2017. Its overarching goal is to achieve global excellence in management and management research. The Institute’s activity profile is constantly expanding in scale and scope, offering distinct academic and research programmes to meet current and emerging opportunities in the industry and government. In order to strengthen its credibility as a knowledge-driven entity, the IIM Visakhapatnam aims to rank among the top 20 business schools in the country within the next five years.

Programme Highlights
Programme Highlights
Programme Highlights
Programme Highlights
Programme Highlights
Admission Process
- 1
Eligibility of Applicant
- 2
Application Submission
- 3
Screening & Shortlisting
- 4
Admission & Fee Payment
- 5
Book your Seat
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Syllabus Breakdown
Basic Marketing
- Basics Of Marketing
- Marketing Environment
- Marketing Plan
- Exploring Consumer Needs
- STP
- Perceptual Mapping
- Extended Marketing Mix
Consumer Behaviour
- Understanding Consumers
- Consumer Journey Mapping
- Marketing Plan
- Enhancing Customer Experience
- Communicating With Consumers
Basics of Digital Marketing
- Understanding Consumers
- Consumer Journey Mapping
- Marketing Plan
- Enhancing Customer Experience
- Communicating With Consumers
- Understanding Consumers
- Consumer Journey Mapping
- Marketing Plan
- Enhancing Customer Experience
- Communicating With Consumers
Search Marketing
- Understanding Consumers
- Consumer Journey Mapping
- Marketing Plan
- Enhancing Customer Experience
- Communicating With Consumers
On-Page SEO
- Understanding Consumers
- Consumer Journey Mapping
- Marketing Plan
- Enhancing Customer Experience
- Communicating With Consumers
Programme Fee Details

- Fee Structure
- Fees mentioned above are exclusive of GST.
- *GST will be charged extra on these components, as applicable from time to time.
Application Fee
INR 1,500/- + GSTTotal Programme Fee (Excluding Application fees)
INR 1,90,000/- + GSTInstallment Pattern

- Instalment Pattern
- Easy EMI options available*
- Fees mentioned above are exclusive of GST.
- *GST will be charged extra on these components, as applicable from time to time. Any extra payment due to any change in any of the applicable taxes during the tenure of the programme will have to be borne by the students.
Instalment 1
INR 80,000/- + GST As mentioned in the offerInstalment 2
INR 50,000/- + GST 5th August 2025Instalment 3
INR 60,000/- + GST 5th November 2025Earn a Career Certificate
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