
- Batch
06
- Course Duration
1 Year
- Commencement Date
19th May 2024
- Application Closure Date
Closed
- Session Timing
Sunday, 6:00 PM to 9:15 PM
Programme Overview
Programme Overview
Business needs deep data analytics to develop quality decisions based on sound principles. Business Analytics uses business intelligence, which facilitates data interpretation and predicting future patterns – analytics is bound to upsurge the current business scenario.
Growth Rate – Business Analytics Industry in India
- Analytics professionals earn 23% more than most job profiles in India — forecast years are from 2021 to 2025.
- India in-memory analytics market is projected to record a CAGR of 24.35%.
- The median Business Analyst salary in India is recorded to go up to Rs. 750k in the coming years.
The ability to derive meaningful insights from data for making informed business decisions has become inevitable, irrespective of the size of the business. Business Intelligence tools and methods are helpful to get insights on past & current business performance. It enables managers to make quick evidence-based decisions.
Business Analytics (BA), using statistical, predictive, optimization and simulation models, generates useful insights to help managers improve business planning & future performance. Learn how to turn data into insights for leveraging business growth. IIM Trichy has designed a special Business Analytics and Applications Programme to fill in the participant’s knowledge gap with the latest industry know-how.
IIM Tiruchirappalli– BAA Programme focuses on providing a framework for transforming data into business acumen to provide quality deliverables. The Post Graduate Certification Programme in Business Analytics and Applications curriculum will be a mix of lectures, case-based discussions and hands-on training.
Participants will be able to:
- Acquire basic understanding required for an analytics study
- Explore tools for building and analyzing models
- Apply analytical methods for making informed business decisions
- Analyze case studies and applications from different business domains
If you want to propel your career in Business Analytics, join IIM Trichy – Post Graduate Certification Programme in Business Analytics and Applications.
IIMT – Bu
Admission Criteria

Eligibility
- Minimum 50% in Graduation or Post Graduation, whichever is higher, from a recognized National or International University.
- Reservations will be provided to eligible candidates as per Government of India norms.
- Post-qualification experience of 1 year is compulsory.
Pedagogy
- The programme will be offered in a hybrid mode with one campus visit of 3 days.
- The synchronous learning classes will be spread over one year with 3 hours of contact hours per week.
- Pedagogy will include a mix of lectures, case-based discussions, and hands-on training.
- Participants are required to read the course materials, assimilate them, and actively participate in class discussions.
- Course evaluation will include assessments for each course.
- Participants will work on a Capstone Project to demonstrate their understanding of the programme’s concepts.
Who Should Attend the Business Analytics & Applications Programme?
- Working professionals or aspiring executives who want to improve their analytical capability for effective decision-making.
- Candidates with a zeal to learn analytics and its business applications are also encouraged to apply.
About IIM Trichy
IIM Tiruchirappalli (IIMT) is one of the fastest-growing second-generation IIMs with a full-fledged state-of-the-art campus spread over 174 acres. Started in 2011, the institute has established its name as one of the premier management institutions with capabilities in creating and disseminating management knowledge. The institute has 44 faculty members with strong academic and industrial experience.
Faculty members are from leading management educational institutions both from Indialike IMs and IITS, and also from foreign universities. The Institute, apart from running a flagship Post Graduate Programme in Management, also has doctoral programmes and post graduate programmes in business management for working managers.
IIM Tiruchirappalli was conferred with the Leadership & Innovation Award: 2020 in the Business School Category by the Higher Education Forum (HEF) at the 11th HEF Annual Convention. The Institute is placed 7th among the top B-Schools in Outlook-ICARE India MBA Rankings 2020.
IIM Tiruchirappalli has been placed at 21st rank by the National Institutional Ranking Framework, Ministry of Human Resource Development, Government of India (2023) in the category of Management Institutions. The eLearning Center of Executive Education and Consultancy (EEC) furthers the mission of IIMT to reach out to aspiring executives keeping in mind their time and location constraints.
The e-learning programmes enable IIMT to foray into the online Executive Education space with a single-minded focus to make quality management education contemporary, conveniently accessible and affordable.
7th Rank
Position in Outlook ICARE 202117th Rank
Position in IIRF Rankings 202321st Rank
As per NIRF India Rankings 2023 (Overall)22nd Rank
NIRF India Rankings 2023: Management

Programme Highlights
Executive Education Programme Alumni of IIM Trichy
Convenient Direct to Device Learning (D2D)
Case Study Based Learning
Proven Pedagogy Based on Simulations and Experiential Learning
Explore Business Acumen with Capstone Projects
Peer Networking at Campus Immersion
One campus visit of 3 days
Admission Process
- 1
Eligibility of Applicant
- 2
Application Submission
- 3
Screening & Shortlisting
- 4
Admission & Fee Payment
- 5
Book your Seat
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Syllabus Breakdown
- Linear Programming (LP) basic concepts
- Formulating and solving decision problems
- LP Applications
- Binary Integer Programming (BIP) for Yes-or-No decisions
- Introduction to Network Optimization Problems
- Descriptive Statistics
- Probability Distributions
- Sampling and Sampling Distributions
- Introduction to Hypothesis Testing
- Introduction to Linear Regression
- Introduction to Python Programming
- Pandas Dataframe Basics
- Data Visualization
- Data Manipulation
- Introduction to Data Modeling
- Visual and Projective Techniques
- Measurement and Scaling
- Questionnaire Design
- Data Analysis
- Visualization Imperative
- Design of Tables and Graphs
- Exploratory Analysis
- Visualizing Data using Advanced Charts
- Storytelling using Visualization
- Data Pre-processing
- Clustering
- Decision Trees
- Neural Networks
- Data Mining Applications
- Simple Linear Regression
- Multiple Linear Regression
- Time Series Analysis
- Logistic Regression
- Forecasting Models and Applications
- Selecting and Retrieving data
- Filtering, Sorting, and Calculating Data
- Subqueries and Joins
- Modifying and Analyzing
- Managing Data from Multiple Sources
- Creating Data Models and Dashboards to Gain Insights
- Interactive Analytics with PowerBI
- Decision Making under Uncertainty and Risk
- Decision Analysis using Decision Trees
- Simulation Modelling
- Understanding and Interpreting Risks in Business
- Financial measures and ratios analytics
- Analyzing a company’s financial performance
- Preparing the projected financial statement
- Portfolio Optimizati
on - Financial risk analytics
- People Analytics and Business Performance
- Cost Benefit Analyses
- Talent Analytics
- Customer Segmentation
- Product Positioning
- Conjoint Analysis
- Customer Lifetime Value
- Monitoring and Controlling Inventory
- Supply Chain Performance Management
- Supplier Selection & Evaluation
- Supply Network Optimization
- Transforming Business with AI
- Neural Networks
- Deep Learning
- Induction Learning
- Reinforcement Learning
- Overview of Text Analytics Process
- Sentiment Mining
- Topic Modeling
Programme Fee Details

- No cost EMI available.
- Any change in any of the applicable taxes during the tenure of the programme, to be borne by the participant.
- Application fee is not included in the installement pattern
- Boarding and lodging during campus visit provided by IIM Trichy, the travel expenses to and from the Campus has to be borne by the participant.
Application Fee
INR 1,500/- + GSTProgramme Fee
INR 2,67,000/- + GSTInstallment Pattern

- Any change in any of the applicable taxes during the tenure of the programme, to be borne by the participant.
- Application fee is not included in the installement pattern
- Boarding and lodging during campus visit provided by IIM Trichy, the travel expenses to and from the Campus has to be borne by the participant.
1st Installment
INR 89,000/- + (3 days from date of offer)2nd Installment
INR 89,000/- + (Before Term 2: 10th August 2024)3rd Installment
INR 89,000/- + (Before Term 3: 10th November 2024)Earn a Career Certificate
Upon successfully completing this programme, you’ll earn IIM Trichy – Post Graduate Certificate in Business Analytics & Applications; it will add considerable value to your professional credentials.

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Start Referring Today! Start Referring Today!Frequently Asked Questions
- Minimum 50% in Graduation or Post Graduation, whichever is higher from a recognized National or International University.
- Reservations will be provided to eligible candidates as per Government of India norms
- Post qualification experience of 1 year is compulsory.
The Post Graduate Certificate Programme In Business Analytics And Applications – IIM Trichy fee structure is as given below:
- Application Fee : INR 1,500 + GST
- Programme Fee : IINR 2,67,000 + GST