
December 23, 2024
Empower Your Retail Management Career With BVDU’s Proven Online MBA
Table Of Content
What Is an MBA in Retail Management?
Why Choose BVDU’s MBA in Retail Management?
Key Features of the Programme
Retail Management Careers: Endless Opportunities
What Are the Functions of Retail Management?
Humanising the Numbers: Retail Manager Salary
Retail Management Syllabus: A Holistic Approach
Is BVDU’s MBA in Retail Management Right for You?
How to Apply
Conclusion
Frequently Asked Questions
What Is an MBA in Retail Management?
Why Choose BVDU’s MBA in Retail Management?
Key Features of the Programme
Retail Management Careers: Endless Opportunities
What Are the Functions of Retail Management?
Humanising the Numbers: Retail Manager Salary
Retail Management Syllabus: A Holistic Approach
Is BVDU’s MBA in Retail Management Right for You?
How to Apply
Conclusion
Retail management refers to the processes and strategies involved in running a retail business effectively. It encompasses managing store operations, merchandise planning, customer service, supply chain, and marketing to ensure an optimal shopping experience for customers. The goal is to maximise profitability while meeting consumer demands.
An example of retail management is how a clothing retailer handles its day-to-day operations. This includes:
- Managing inventory to ensure popular items are always in stock.
- Training staff to provide excellent customer service.
- Designing store layouts to optimise product placement and drive sales.
- Running promotions and discounts to attract customers.
This comprehensive approach ensures smooth operations and enhances the shopping experience.
The 5 P’s of retail management are critical components that guide retail strategy:
- Product: Ensuring the right mix of products is available to meet customer needs.
- Price: Setting competitive pricing strategies to attract and retain customers.
- Place: Choosing the right locations or platforms for selling products, including online and offline channels.
- Promotion: Implementing marketing strategies like advertising, sales promotions, and loyalty programs to boost sales.
- People: Managing and training staff to deliver exceptional service and drive customer satisfaction.

